The Loss of the Irish
Kilbeggan secret has been leaked
Taking to Knitting
Ireland’s Stockpile
Kilbeggan is the oldest operational distillery in Ireland. Jim Beam acquired the brand to bring it to the US market. This was an opportunity to create a brand voice from scratch for one of the rarest Irish whiskeys no one had ever heard of. We thought, what if the story was about the pain of a small town losing its beloved whiskey to America? The campaign was shot in Ireland with actual residents of the town of Kilbeggan.
The Loss of the Irish
Kilbeggan secret has been leaked
Taking to Knitting
Ireland’s Stockpile
