After launching this complete retool of the brand, Knob Creek regained the #1 position in what has become one of the most competitive spirits categories. It was the chance to relaunch the whiskey that invented the notion of super-premium bourbon. And to the hearts and minds of the next generation of Bourbon drinkers, one old-fashioned at a time. It helped that sales increased over 20% a year for the three years our campaign ran. We started a social & CRM program from scratch that grew to over 350K followers. Developed a brand content system for a small team to quickly adapt, update and evolve season-to-season and year-to-year with fresh work and ideas.
