Mark Westman
Art Direction / Creative Direction

Bio

I believe every assignment is an opportunity -- no matter how large, small, quick, complicated, or underfunded. I pride myself in uncovering insights that inspire sharper work. The best strategy begins with a little data and a human truth. The stickiest concepts connect brand ideas to emotions. I believe creativity is the most powerful force in business.

 
 
 

Strengths

Creative Leadership, Brand Campaign Development, New Business, Content Strategy, Art Direction, Video Concept, Campaign Production, Social Content, Brand Identity, Understanding Dense Subject Matter, Translating Clients to Creatives, Translating Creatives to Clients.

Skills

Illustration, Storyboarding, Killer Presentation Decks, Producer mindset, Learning New Software, Adapting to Change, Collaboration, Brand Voice, Design, Illustration, Photography, Budgeting, B2B, Technology, Retail, Tourism, Beer and Spirits, Package Goods, Fashion, Culture, Soccer Goal Keeping, Snow Boarding, 16” Softball.

Software

Figma, Midjourney, Adobe CC, Premier, After Effects, Photoshop, XD, InDesign, Illustrator, Lightroom, Word, PowerPoint, Keynote, Google Docs, Canva, Sketch ( a little rusty since XD replaced Sketch, then Figma replaced XD ).