Seven years ago, California law required all residents to install a carbon monoxide alarm. Unfortunately, most people don't realize that their alarms will expire and no longer provide the safety they were intended for. We created a Public Service Announcement to communicate the problem and still position Kidde as the best solution around the most relevant and undeniable truth plaguing alarm owners. This became their most successful sales campaign for this product, beating previous sales by 33%. ( The previous campaign had the support of a new mandated law.)
