Art Direction / Creative Direction
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Capital One

A few campaigns for “What’s in your wallet” as part of the brand’s constant effort to refresh the value proposition.

 

Slated for the Superbowl until the a few weeks before the game. The client couldn’t resist the opportunity to make a profit on the air-time. It wasn’t the first time.

Promoting the boldest deal credit card reward programs to date required an equally significant spokespersonality. The campaign was so successful the new sign-up goal was reached in the first month, and media was pulled and repurposed for other brand efforts.

Nobody treats small-business owners like Capital One.