Working through the CO/Studios in San Francisco and Inspira in New York, I led Creative Strategy, Brand Design, and day-to-social art direction to help Waterloo shift from a start-up sparkling water brand to one that would fuel and evolve with its rapid growth. My work included a new brand strategy, brand book, OOH, organic and paid social media concepts, photography, and guidelines. I worked closely with my partner Dave Kuhl and CO/Studios founder Miguel Castillo Garcia.
