Mark Westman
Art Direction / Creative Direction
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NBA2K23 x ACES

What began by helping a start-up client build an investor deck to grow his brand, my role evolved into branding, streetwear design, activations, an NBA2K virtual collection, and customizing shoes for Nike athletes. The brand was founded by Brian “Smokin’ Aces” Kortovich after an injury cut short his dream of playing professionally again. Brand ACES was born. Dedicated to honoring the fight, grind, and perseverance to overcome the odds by telling stories through sport-inspired apparel and activations, and is deeply embedded in the culture of professional sport. ACES is a brand and platform known by hundreds of the world’s most influential athletes and celebrities. Now we are bringing it back to the streets.

 

NBA2K23 Capsule Drops

 
 

Custom Sneakers & Activations for Nike Athletes & Celebrity Events - including NBA Finals, WNBA Finals, NBA All-Star Weekend.

Designed and built a new Shopify website to hold Brand ACES retail drops to coordinate to their social activations. Maintained 100% sell thru to date.

ACES Icons and NBA Collections dropping late 2023