Guru needed to get the word out about what they do, but it’s a bit complicated to explain. Essentially, they’re a software company that helps eliminate useless information overload at work with a next-gen enterprise intranet. So we took full advantage of a high-volume media plan to create attention-grabbing OOH that overloaded people with, you guessed it, useless information. We made Guru stand out as a simple source of truth across a massive media buy in SF, NYC, and Boston. Writing credit to CD’s Dave Kuhl and Peter Sayn-Wittgenstein.
