Special thanks to the creative trio of CD/Writer Mike Exner, ACD Scott Gracan and AD Stepen Pflug.
The privilege of introducing the first permanent extension of the renowned American Museum of Natural History outside New York. This would be a new exhibition bringing to life the modern theory of dinosaurs’ evolutionary relationship to birds. Work included naming the gallery, logo design, and grand opening campaign. Oh yeah, everything had to be designed without access to what the finished exhibit would be since it was still being assembled. Fun fact: The leading AMNH paleontologist approved the accuracy of our original silhouette illustrations - no pressure. The campaign contributed to the biggest single-day attendance in COSI history and a 33% increase in traffic for the opening week, also record-setting.
Special thanks to the creative trio of CD/Writer Mike Exner, ACD Scott Gracan and AD Stepen Pflug.