For Experience Columbus, we created a fresh brand voice for a new tourism platform called LIVE FORWARD. Instead of a traditional “visit here” campaign, we handed the mic to the people who actually live it—well-known locals and influencers who shared why they love Columbus, what they’ve built or discovered here, and their insider picks on where to go.
We designed an ongoing storytelling system fueled by rich, original content. In just seven days, three crews covered 77 locations, generating 40,000+ candid stills, hours of B-roll, and in-location interviews. From that, we edited and launched the first six narratives: Food, Adventure, Fashion, Diversity, Art, and Entertainment. Beyond leading the concept as creative director, I contributed to still capture, recruited friends and family as on-camera talent, and handled final still retouching and asset delivery.
